These videos were created in collaboration with the extremely talented video team. I was involved with all of these videos from conception to completion. [Click the video stills to watch the full video.]

Music & Arts locations received a new storefront treatment in an effort to create consistency for consumers. A style guide was created to account for the vast differences between our retail locations. Additionally, the Musicians Made Here tagline was displayed prominently for the first time.

I had the privilege of working with several brands on their tradeshow presence. Incorporating lifestyle images made HallStar, a leader in photostability, more approachable. And Music & Arts uses images combined with emotional taglines to connect with the real mission of creating musicians.

Music & Arts created a Mobile Repair Unit in an effort to provide on-site repairs at student performances and events.

I was lucky enough to co-found the in-house video program at Music & Arts, which included the branding and construction of a studio. About two years later, when our office moved, we had the opportunity to do it all over again. Here they are, chronologically.

Annual Holiday gift guide showcasing product details, promos, resources and artist interviews. [Click each cover to view the whole catalog]

An annual resource for music educators. Complete with products and articles to help their school year go smoothly. [Click each cover to view the whole catalog]

A catalog supporting one of our largest events of the year. Made to encourage blossoming musicians to “upgrade their sound” and step up to the next level. [Click each cover to view the whole catalog]